LuLaRich
Total Seasons :1Total Episodes : 4
A four-part docuseries that chronicles the unraveling of LuLaRoe, the billion dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform.
Episodes(4)
1. Start Up
Meet Mark and DeAnne, the founders of LuLaRoe - the legging company that went from explosive startup to four-alarm corporate wildfire. They share their life stories up to the founding of LuLaRoe. Seeing dollar signs, DeAnne grows her business from one woman selling dresses to a massive network of saleswomen. The business takes off and the future looks bright. Maybe a little too bright.
Air Date : 2021-09-09
2. Show Up
LuLaRoe goes corporate. Employees at “home office” recount the bizarre company culture. Demand explodes and LuLaRoe onboards retailers at breakneck speeds. The “leadership compensation plan” takes over the company and recruitment bonuses reach ludicrous amounts. Many of the retailers begin to hit a wall and LuLaRoe quickly becomes a billion dollar company on a collision course with reality.
Air Date : 2021-09-09
3. Blow Up
LuLaRoe’s wacky culture turns toxic. Sexism, body shaming and gaslighting become hallmarks of the company. Retailers suspect they are in a cult. At the same time, the clothing quality deteriorates and defective complaints skyrocket. LuLaRoe faces thousands of angry retailers ready to part ways and the story explodes onto social media.
Air Date : 2021-09-09
4. Toe Up
LuLaRoe buckles under the weight of complaints and accusations. Retailers leave in droves. Dozens of entities file lawsuits, including the state of Washington. LuLaRoe is a small fish in an ocean of MLMs preying on the least among us. The American Dream is just as much a story of predatory profit as it is a story of the unbreakable spirits of the women and families who seek justice.
Air Date : 2021-09-09
Cast
DeAnne Stidham
(Self - Founder Lularoe)
Mark Stidham
(Self - Founder Lularoe)
Stella Lemberg
(Self - Former Lularoe Retailer, Sponsor)
Lauren Covey Carson
(Self. Former Lularoe Retailer, Trainer)
Derryl Trujillo
(Self. Former Lularoe Home Office Employee)
Roberta Blevins
(Self. Former Lularoe Retailer, Trainer)
Iliana Estarellas
(Self. Former Lularoe Designer)
Courtney Harwood
(Self)
Sam Schultz
(Self. DeAnne's Nephew, Former Lularoe Events Director)
Becca Peter
(Self)
Kenny Brady
(Self. DeAnne's Son)
Jordan Brady
(Self)
Jill Drehmer
(Self. Lularoe Retailer, Trainer)
LaShae Kimbrough
(Self. Former Lularoe home Office Employee)
Jill Filipovic
(Self. Journalist)
Tiffany and Paul Ivanovsky
(Self. Former Lularoe Retailers, Coaches)
John Oliver
(Self)
Dan Kang
(Self)
Kelly Clarkson
(Self (archival footage))
Posters (3)
Images (4)
Videos (1)
Reviews (1)
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